Media Relations During your project, you may want to reach out to local media to feature your project or to highlight the local issue that you are tackling. When developing your media action plan, think about the following: Planning – what are the key things you want to tell, is there a topical or seasonal ‘hook’ for it, and have you got a list of media contacts? Press Release – have you written a press release and got it approved by the relevant people? At Events – have you appointed someone to meet and greet journalists and answer their questions? After Events – how will you follow up with local media after your event? Read more about developing a local media strategy.